A director in theoretical neuroscience introduces readers to the latest findings in the science of decision-making, offering an accessible discussion of the origins of aesthetic choices, ethical behavior, financial decisions, and more, in an account that also connects behavioral science to mental illness and addiction. Originally published as Why Choose This Book? Reprint. 30, 000 first printing.Originally published as Why Choose This Book? Reprint. 30, 000 first printing.
|Title||:||Your Brain Is (Almost) Perfect|
|Publisher||:||Plume Books - 2007|