Presents an analysis of the brands of more than thirty companies and people and discusses their marketing strategies and why they are successful.aHow Much Is Howard Stern Worth?a Hollyworth, March 11, 2010. http://www. hollyworth.com/howard-sterns-net-worth. ... Celebrity 100, a Forbes, June 28, 2010. http://www.forbes.com/lists/2010/53/celeb-100a10_ Howard-Stern_5S85. html.
|Title||:||You Are the Brand|
|Publisher||:||Rutgers University Press - 2011|