WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and childrenas formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows todayas students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The ad writers who creatively stressed that the Toyota Corolla, then the Camry and, more recently, the Prius, has a long-lasting engine, large ... On the other hand, you may have to deal with a more prosaic product or service such as one of the many fast-food chains or one of the ... Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it .
|Title||:||Writing for Television, Radio, and New Media|
|Publisher||:||Cengage Learning - 2014-01-01|