Winning Strategies for the Indian Market

Winning Strategies for the Indian Market

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focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today.Among the public domestic banks, which are government owned, the most prominent player is State Bank of India (SBI). ... These banks are currently penetrating the middle class throughout tier 1 and 2 cities, and credit card penetration inanbsp;...

Title:Winning Strategies for the Indian Market
Author:Anuradha Dayal-Gulati, Dipak Jain
Publisher:Northwestern University Press - 2010-08-31


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