Winning Strategies for Business

Winning Strategies for Business

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Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management. The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon and Amul to explain how organizations have faced and dealt with business and economic challenges.It was a petrol car with 1600 CC and 1300 CC models and was launched in the first quarter of 1997. Opel Astra was launched as scheduled under General Motors. Subsequently, GM also introduced Corsa. And, recently GM, in the US, filed aanbsp;...

Title:Winning Strategies for Business
Author:Rajat K Baisya
Publisher:SAGE Publications India - 2010-09-09


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