Winning at Innovation

Winning at Innovation

4.11 - 1251 ratings - Source

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented.Innovate or Die!

Title:Winning at Innovation
Author:Fernando Trías de Bes, Philip Kotler
Publisher:Palgrave Macmillan - 2011-11-15


You Must CONTINUE and create a free account to access unlimited downloads & streaming