Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented.Innovate or Die!
|Title||:||Winning at Innovation|
|Author||:||Fernando Trías de Bes, Philip Kotler|
|Publisher||:||Palgrave Macmillan - 2011-11-15|