(Book). In this funny and insightful investigation, Steve Karmen dubbed the qKing of the Jingleq by People magazine takes us back to a time when consumers happily sang along to qPepsi Cola Hits the Spot, q qThis Bud's for You, q and qHershey Is the Great American Chocolate Bar, q and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to qzapq the commercials, qtune out, q or eliminate advertising, did the advertising world invent qintegrationq (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.(Book). In this funny and insightful investigation, Steve Karmen dubbed the aquot;King of the Jingleaquot; by People magazine takes us back to a time when consumers happily sang along to aquot;Pepsi Cola Hits the Spot, aquot; aquot;This Buda#39;s for You, aquot; and aquot;Hershey ...
|Title||:||Who Killed the Jingle?|
|Publisher||:||Hal Leonard Corporation - 2005|