When Principles Pay

When Principles Pay

4.11 - 1251 ratings - Source

qA balanced and optimistic account of how companies can benefit from the Corporate Social Responsibility movement. Geoffrey Heal makes a persuasive argument that doing the right thing can also boost the bottom lineq--Joseph E. Stiglitz, Nobel Laureate in economics.... purchase coffee through the Fair Trade NGO, which guarantees that the prices paid to growers are in excess of world prices and provide a reasonable living standard.1 Starbucks is therefore taking preemptive action on both the possible ... Ford and the tire manufacturer Firestone paid tens of millions in the settlement of damages arising from crashes of Ford Explorer SUVs equipped with Firestone tires.

Title:When Principles Pay
Author:Geoffrey Heal
Publisher:Columbia University Press - 2012-06-19


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