What Would Google Do? LP

What Would Google Do? LP

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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Googlea€”the fastest-growing company in historya€”to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythinga€”from corporations to governments, nations to individualsa€”must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of todaya#39;s professional world, in a guide that covers such strategies as building on strengths, networking ...

Title:What Would Google Do? LP
Author:Jeff Jarvis
Publisher:Harper Collins - 2009-02-17


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