The second essay extends this policy evaluation by focusing on the effects of media coverage in organic food production and the National Organic Program on consumer purchases. Analyses of a unique data set in a difference-in-differences approach suggest average increases in organic milk sales relative to conventional milk sales during weeks for which relevant news coverage is observed. Increases in intensity of news coverage are found to increase the relative difference in sales but at a decreasing rate. Effects further differ depending on category specific content, critical coverage, national versus local paper coverage, and circulation of local papers.... 2000, Teisl, Bockstael and Levy, 2001) Evaluating eco-labels, Teisl, Roe and Hicks (2002) further report that dolphin-safe labels resulted in changes in aggregate tuna consumption, but found little effect of firm-level dolphin safe tuna labels.
|Title||:||What Do I Buy Now? Essays on Consumer Response to Food Labeling|
|Publisher||:||ProQuest - 2008|