Web Business Engineering

Web Business Engineering

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As a Web development professional, you have significant knowledge of Internet and Web technologies, but what do you know about business strategy? You can produce a Web site that incorporates eye-catching graphics and sophisticated features, but does it truly serve the organizations needs? Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. This book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business. The author presents a new methodology--web business engineering--that combines business concepts with engineering-strength design and analysis techniques. He demonstrates how to use this methodology to analyze an organizations offline needs, determine where the Web opportunities lie, and create an effective online solution. You will find coverage of such topics as: *Business 101--idea-to-product--marketing, sales, and support *How information supports the value chain for physical and knowledge-based products *CompetitiCourse. Evaluation. Survey. When cutting costs, the easiest way to use the Web is as a substitute for another information medium, like paper. ... Eighteen of the questions are five-part multiple-choice questions. The remaining four questions areanbsp;...

Title:Web Business Engineering
Author:Nick V. Flor
Publisher:Addison Wesley Longman - 2001-01-01


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