Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.Benedict XVI wears Bushnell Performance Opticsa#39; Serengeti- branded sunglasses, brown walking shoes by Geox, ... In autumn 1994, when Pontiac was launching its G6, a record 65 other new car models were debutinga11 times more thananbsp;...
|Title||:||Watch This, Listen Up, Click Here|
|Author||:||David Verklin, Bernice Kanner|
|Publisher||:||John Wiley & Sons - 2007-04-20|