Watch This, Listen Up, Click Here

Watch This, Listen Up, Click Here

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Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.Benedict XVI wears Bushnell Performance Opticsa#39; Serengeti- branded sunglasses, brown walking shoes by Geox, ... In autumn 1994, when Pontiac was launching its G6, a record 65 other new car models were debutinga€”11 times more thananbsp;...

Title:Watch This, Listen Up, Click Here
Author:David Verklin, Bernice Kanner
Publisher:John Wiley & Sons - 2007-04-20


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