Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.Mustang. Options. Insight: When a feature costs more than its added value, it will not be profitable to include it as part of the ... Mustang. Owners. Randomly selected buyers of a Ford Mustang during March and April of 1995 were surveyed as toanbsp;...
|Title||:||Value Driven Product Planning and Systems Engineering|
|Author||:||Harry E. Cook, Luke A. Wissmann|
|Publisher||:||Springer Science & Business Media - 2007-08-28|