Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share

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Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.By adding intelligence at the card and terminal level, and not concentrating it only at the central system, a single ... The use of smart cards means that all transactions are processed completely off-line with no requirement for on-line authorizations or updates. ... Existing credit card systems are based on frequent short exchanges of data between the terminal and a central payment authorization system.

Title:Using Smart Cards to Gain Market Share
Author:Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2000


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