Using Research in Public Relations

Using Research in Public Relations

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A user friendly research tool that will enable readers to understand how research fits into public relations management.Cutlip, Center, and Broom define public relations with the focus on the relationships between an organization and its ... To effect and maintain these relationships, these authors see research as the aquot;foundation of effective public relations.

Title:Using Research in Public Relations
Author:Glen M. Broom, David M. Dozier
Publisher:Prentice Hall - 1990


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