This was a product of a number of things, including USAAa#39;s growing reputation for service and economical insurance, spread mainly by word of mouth. USAA members also helped spread the word by purchasing USAA car radiator emblems for their vehicles. ... Most important in the long run was the Boarda#39;s willingness to expand the eligibility base by including members other than strictly military officers.
|Author||:||Paul T. Ringenbach|
|Publisher||:||Not Applicable - 1997|