Unrelenting Innovation

Unrelenting Innovation

4.11 - 1251 ratings - Source

Providing illustrative examples of organizations with winning cultures, and based on a study of 770 companies across 15 countries, a noted expert on innovation, advertising and global markets explores the three traits and three practices necessary to create a culture of relentless innovation.Praise for aquot;Unrelenting Innovationaquot; aquot;I would rate aquot;Unrelenting Innovationaquot; as one of the best business books I have read. All CEOs need to read it to avoid the incumbenta#39;s curse.

Title:Unrelenting Innovation
Author:Gerard J. Tellis
Publisher:John Wiley & Sons - 2013-01-04


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