An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from qI can't drawq to qHere is the picture I drew that I think will save the world.q The workbook teaches readers how to: acImprove their three qbuilt-inq visual problem solving tools. acApply the four-step visual thinking process (look-see-imagine-show) in any business situation. acInstantly improve their visual imaginations. acLearn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.The companion workbook, Unfolding the Napkin, helps readers put Roama#39;s principles into practice with step-by-step guidelines. Ita#39;s filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing.
|Title||:||Unfolding the Napkin|
|Publisher||:||Penguin - 2009-12-29|