Building upon the strengths of the first edition, Understanding Strategic Management, Second Edition, features an exceptionally clear writing style that conveys complex information in a clear manner. It also retains the previous edition's use of analysis; relevant, up-to-date case material; and coverage of various perspectives in the field. Numerous real-life examples help to illustrate the core concepts and theory underlying strategic management. With an emphasis on providing students with essential analytical tools, this edition links the text more closely to the Companion Website. The website hosts additional quantitative material, which is signposted throughout the text. New to this Edition * Completely updated content, including a large proportion of new case and illustrative material on recently industrializing countries like India and China * Fully updated cases and examples using businesses that are familiar to students * New material on the public sector (including targeted examples), strategy formulation, and the use of tools and techniques * An updated and expanded Companion Website that offers resources for both students and instructors: For Students: * NEW! qTools and Techniquesq features that link textbook content to more quantitative material on the site * NEW! qKey Workq features offering students more in-depth information on interesting facets of strategic management * Multiple-choice questions, abstracts of journal articles, an annotated list of print and online resources, internet exercises, and a flashcard glossary For Instructors: * Three brand-new short and two new long cases, specifically written to enhance the text and supported by questions for students * PowerPoint-based lecture slides, diagrams and tables, a test bank, and answers to some discussion questionsWith an emphasis on providing students with essential analytical tools, this edition links the text more closely to the Companion Website. The website hosts additional quantitative material, which is signposted throughout the text.
|Title||:||Understanding Strategic Management|
|Publisher||:||Oxford University Press - 2011-02-24|