Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porteras frameworks are the foundation. But while everyone in business may know Porteras name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porteras revolutionary thinking. Written with Porteras full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porteras ideas. Magretta uses her wide business experience to translate Porteras powerful insights into practice and to correct the most common misconceptions about themafor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original QaA with Porter himself, which includes answers to managersa FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porteras ideasaand swiftly deploy them to drive your companyas success.Eminently readable, this book will enable every manager in your organization to grasp Porteras ideasaand swiftly deploy them to drive your companyas success.
|Title||:||Understanding Michael Porter|
|Publisher||:||Harvard Business Press - 2013-12-30|