When first published, Marshall McLuhanas Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhanas best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordonas own words, aMcLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls athe creative process of knowing.aa Much to the chagrin of his contemporary critics McLuhanas preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an qunderstanding of how media operateq and to provoke reflection. Review Marshall McLuhan is now a power in more than one land. --The New Statesman His critics are infuriated by his ideas...but some think his foretell our real future. --Harper'sThis edition of McLuhanas best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars.
|Author||:||Marshall McLuhan, Lewis H. Lapham|
|Publisher||:||Gingko Press - 2003-09-01|