Understanding Global Strategy

Understanding Global Strategy

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Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for todaya€™s global strategy courses.Key learning features include:Premium Case Studies a€“ a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action a€“ a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions a€“ are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.... the use of advanced technology. n Development of Motorization on a Global Scale: Promote the appeal of cars throughout the world and ... Analysts felt that this new vision had been necessitated by the changing market dynamics across the world. ... The company began focusing more on the truck market in the US, small car market in Europe and began targeting emerging economies ... Another model, Scion xB compact, unveiled in June 2003, was received well by young buyers.

Title:Understanding Global Strategy
Author:Susan Segal-Horn, David Faulkner
Publisher:Cengage Learning EMEA - 2010


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