Transcultural Marketing

Transcultural Marketing

4.11 - 1251 ratings - Source

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.Building Customer Relationships in Multicultural America Marye Tharp. 93. M. Fernandez-Cruz ... Broadcast Provides Tips on Driving Customer Service Success with Generation Y, a€ TMCnet, October 10, 2012, channels/ ... J. LeBlanc, a€œFirst Drive: 2014 Volkswagen Golf, a€ Postmedia News, October 12, 2012, ... B. Horovitz, a€œGen Y: A Tough Crowd to Sell, a€ usa today, April 21, 2002. 112.

Title:Transcultural Marketing
Author:Marye Tharp
Publisher:M.E. Sharpe - 2014-05-20


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