Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.Building Customer Relationships in Multicultural America Marye Tharp. 93. M. Fernandez-Cruz ... Broadcast Provides Tips on Driving Customer Service Success with Generation Y, a TMCnet, October 10, 2012, www.tmcnet.com/ channels/ ... J. LeBlanc, aFirst Drive: 2014 Volkswagen Golf, a Postmedia News, October 12, 2012, ... B. Horovitz, aGen Y: A Tough Crowd to Sell, a usa today, April 21, 2002. 112.
|Publisher||:||M.E. Sharpe - 2014-05-20|