Tourism Research Methods

Tourism Research Methods

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Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.This pilot programme recognized the need to ensure consistency of service in Lunn Poly shops across the UK and so it was ... 60 Travel House shops, 32 Callers Pegasus and 10 Sibbald Travel shops would receive four mystery shopping visits ... This agency had its contract terminated and a second agency sought to match more closely the shopper profiles with the ... to be used as a a#39; dipsticka#39; to see how the company was performing across a range of elements of customer service.

Title:Tourism Research Methods
Author:Brent W. Ritchie, Peter Burns, Catherine Palmer
Publisher:CABI - 2005


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