Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.For example, a consumer may purchase a DVD player to provide the benefit of being able to watch movies at home. ... Also needed are services that are optional, such as car rental, car repair, medical care, religious services, and general toursanbsp;...
|Title||:||Tourism Marketing for Cities and Towns|
|Publisher||:||Routledge - 2006-08-14|