With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.A synopsis of services marketing theory highlights the unique characteristics of services and introduces important service marketing models, such as the services marketing triangle and the services marketing mix. The chapter then focuses onanbsp;...
|Title||:||Tourism and Hospitality Marketing|
|Publisher||:||SAGE - 2008-02-18|