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Seven years ago, IBM didn't even have a portable computer product. As the story unfolds, Dell and Purdy reveal a rare inside view on how IBM created and made ThinkPad the most successful brand in history.A Different Shade of Blue Deborah A. Dell ... This design approach also added value during the product life cycle where customers were interested in ease of use, ease of repair, status conveyed, durability and expandability.3 Said Hardy, aquot; By addressing these two aspects early in the cycle, the team made changes to theanbsp;...

Author:Deborah A. Dell
Publisher:Sams Publishing - 2000


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