The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isnat like traditional marketingaand treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the aZena of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: ac A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page ac A proven process to attract followers and fans and convert them into customers and clients ac The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial ac Tips on why, when, and how to use online advertising ac Essential advice on content marketing and targeted tactics to enhance your SEO ac New information on why self-expression is the true driver of social media use and how to leverage it for your business ac Insights from dozens of leading online marketers and entrepreneurs, with strategies for successAnyone can subscribe to your bloga#39;s RSS feed and read it using a afeed readeraor a afeedaggregator. ... My favoriteis GoogleReader, whichcanbe foundat www. google.com/reader. ... There aremany blog publishing platforms out there, butthe one we use most often is WordPress. ... Youget an admin console from which you canedit your site, allowing you to maintain your website and make regular changesanbsp;...
|Title||:||The Zen of Social Media Marketing|
|Publisher||:||BenBella Books, Inc. - 2013-08-21|