The major problem is again the difficulty of adjusting established price lines in the face of consumer awareness. ... In U.S. retailing, one price is common because of mass markets and mass purchasing; the customer either takes or leaves the quoted price. ... German U.S. Make and Model Price Price Mercedes Benz 190E $10, 601 $24, 000 (sedan) Mercedes Benz 300TD $13, 157 $33, 850 ( stationwagon)anbsp;...
|Title||:||The world of business|
|Author||:||Gerald H. Graham|
|Publisher||:||Addison-Wesley - 1985-02-01|