From e-mail to YouTube, Facebook to webvertisingathe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters Filled with samples and resource lists, this book is the only book a marketing professional will ever need.For example, a refrigerator repair business may have tips in its blog about how to clean the dust out of the bottom of the refrigerator to save repair costs later. Or perhaps it offers tips on recommended water filters for the ice machineanbsp;...
|Title||:||The Ultimate Marketing Toolkit|
|Publisher||:||Adams Media - 2009-06-18|