Branding: secrets revealed, best practices explained, pitfalls exposed! ac The truth about positioning brands and developing brand meaning ac The truth about brands as corporate profit drivers ac The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brandsaand keeping them great. aI recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.a DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning SilosOver a recent five-year period, Nike added three billion dollars in sales, yet only forty million dollars of profitsa thata#39;s top-line growth with little effect on profitability . The stock market does not reward simply chasing market share and sales volume unless such growth leads to greater return on equity, ... A friend, an IT vice-president at a large company, was talking about his companya#39;s history of acquisitions.
|Title||:||The Truth About Creating Brands People Love|
|Author||:||Donna D. Heckler, Brian D. Till|
|Publisher||:||FT Press - 2008-10-10|