The Truth About Creating Brands People Love

The Truth About Creating Brands People Love

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Branding: secrets revealed, best practices explained, pitfalls exposed! a€c The truth about positioning brands and developing brand meaning a€c The truth about brands as corporate profit drivers a€c The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brandsa€“and keeping them great. a€œI recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.a€ DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning SilosOver a recent five-year period, Nike added three billion dollars in sales, yet only forty million dollars of profitsa€” thata#39;s top-line growth with little effect on profitability . The stock market does not reward simply chasing market share and sales volume unless such growth leads to greater return on equity, ... A friend, an IT vice-president at a large company, was talking about his companya#39;s history of acquisitions.

Title:The Truth About Creating Brands People Love
Author:Donna D. Heckler, Brian D. Till
Publisher:FT Press - 2008-10-10


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