According to Robyn Waters, itas a myth that trends can only be spotted early by A¼berhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Targetas former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve. The Trendmasteras Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. Itas a quick read that packs a lot of insight between qA is for antennaeq and qZ is for Zen.q Anyone can use the tools in The Trendmasteras Guide to become more aware of the world around them. Even if you werenat born with a trendspotting bone in your body, you donat have to be a follower forever. No one these days can afford to just be catching on when others are already moving on. Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If youave ever witnessed a trend unfolding and said to yourself, qI should have seen this coming, q thereas hope. You too can become a trendmaster.Get a Jump on What Your Customer Wants Next Robyn Waters. program. To acknowledge this phenomenon, Mini ran an ad campaign titled aquot;Younique.aquot; In a similar vein, Toyotaa#39;s new Scion XB is marketed as aquot;a cheap car with audaciousanbsp;...
|Title||:||The Trendmaster's Guide|
|Publisher||:||Penguin - 2005-06-02|