Learn how to create a competitive advantage for your business by offering a customer experience thatas second to none! By following a simple aten principlesa format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the awhat, why and howa necessary to make good ideas stick and get them into practical usage, so you can enhance your customersa experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, GA¼ puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.By following a simple aten principlesa format, this book will show you how to constantly improve and build your business.
|Title||:||The Ten Principles Behind Great Customer Experiences ePub eBook|
|Publisher||:||Pearson UK - 2014-03-26|