The Televiewing Audience

The Televiewing Audience

4.11 - 1251 ratings - Source

altBgThis book won the Ohio Professional Writer's, Inc. 2014 Communication Competition AwardaltBRgaltBRg Now in its second edition, altIgThe Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event.altBRg Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.This amount was estimated at about $100 million more per year than CBS offered and was $150 million more per year than CBS paid in its last contract.12 According to an anonymous CBS Sports executive, aquot;This wasna#39;t a right a#39;s-fee negotiation. ... the glow turned red when the puck traveled 75 mph or more.14 Because Murdoch also owned TV Guide, he made sure that the programs on his new networkanbsp;...

Title:The Televiewing Audience
Author:Robert Abelman, David J. Atkin
Publisher:Peter Lang - 2011


You Must CONTINUE and create a free account to access unlimited downloads & streaming