Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if youare like most realtors youave probably only scratched the surface. In this easy-to-understand guide, authorGalen Grumandraws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. Youall learn what technology to use as well as what technology not to use, so that youare certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more. This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.(Note that not all laptop companies make docks for all their models, so be sure to check that a dock is available for your ... If you purchase a desktop PC, I recommend that you get at least a 17-inch LCD flat-panel monitor. ... Laptop buyers can also safely choose from Acer, Fujitsu, Lenovo (which bought IBMa#39;s ThinkPad line), Toshiba, or WinBook. ... An even better source is your local computer repair shop, where you can build a long-term relationship and get personal attention.
|Title||:||The Tech-Savvy Real Estate Agent|
|Publisher||:||Peachpit Press - 2006|