CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits, this book draws on Quest's research to reflect the current thinking behind today's front-runners in the customer management field. The authors challenge accepted thought processes and give realistic time frames for implementing the innovative thinking that will produce tomorrow's Customer Management Excellence Provides case studies and examples of organisations that are award-winners in their innovative customer management techniques.he past decade has seen a vast upsurge in the importance attached to customer service from businesses operating in both the B2B (business to business) ... Three years ago Quest Media introduced the National Customer Service Awards.
|Title||:||The Successful Strategies from Customer Managment Excellence|
|Publisher||:||Lulu Press, Inc - 2015-07-28|