The Strategy Process

The Strategy Process

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Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.Canon enthusiastically supported the dealers with attractive sales incentive programs, management training and social outings. Dealers were certified to sell copiers only after completing a course in service training. The company felt that a anbsp;...

Title:The Strategy Process
Author:Henry Mintzberg
Publisher:Pearson Education - 2003


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