The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social webas current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social webas development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.... of the University of Trier for the award of the academic degree a#39;Doktor der Philosophiea#39; (Dr. phil.) ... The focus of the dissertation is the social web, which is deAned as the social part of the Internet that enables (personally ... and current state of use, general and tourist information processes as well as the German hotel market are described, in order to build a ... web as equally as the younger generation, sometimes even exceeding them, for example regarding the active contribution.
|Title||:||The Social Web in the Hotel Industry|
|Publisher||:||Springer Science & Business Media - 2013-12-02|