This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By covering the early stages of the innovation process, it guides readers throught developing new knowledge, creating service concepts and prototyping experiences. It's valuable not only for service innovation and design practicioners but also visionary business leaders who understand that creating destinct customer experiences is the future of innovation.Based on Lucy Kimbella#39;s long experience of high-level teaching and thinking about these areas, this book helps to fill the gap.
|Title||:||The Service Innovation Handbook|
|Publisher||:||Bis Pub - 2015-01-12|