Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a qhow-toq prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only)-and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, this straight-talking book provides a broadly applicable guide to innovation. Today's most comprehensive, one-stop innovation resource, it describes the three necessary components of innovation-creative, strategic and transformational thinking, the methods for applying innovative thought to existing products, processes and business models, and 90 great innovations and 90 trends to consider.Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one thatas not limited to a specific ...
|Title||:||The Seeds of Innovation|
|Publisher||:||AMACOM Div American Mgmt Assn - 2002|