The SAGE Handbook of International Marketing

The SAGE Handbook of International Marketing

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Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.The Sceo build by ShuangHuan is often reported to amount to a copy of the BMW X5 and this is only one example of barefaced ... Offerings include antibiotics, birth control pills, or Viagra a€“ virtually every common drug can be found in these markets. ... Different industries face problems with re-imports or gray market goods.

Title:The SAGE Handbook of International Marketing
Author:Masaaki Kotabe, Kristiaan Helsen
Publisher:SAGE - 2009-01-05


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