The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: ac Conceptual foundations, ac Institutional and organizational dimensions, ac Implementing strategic communication, and ac Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.Organizational factors encouraging ethical decision making: An exploration into the case of an exemplar. Journal of Business Ethics, 52(4), 311a324. Broom, G. M., aamp; Sha, B. (2012). Cutlip and Centera#39;s effective public relations (11th ed.).
|Title||:||The Routledge Handbook of Strategic Communication|
|Author||:||Derina Holtzhausen, Ansgar Zerfass|
|Publisher||:||Routledge - 2014-11-20|