Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.Cutlip, S.M., Center, A.H. and Broom, G.M. (1985) Effective Public Relations ( revised 6th edition), Upper Saddle River, NJ: Prentice Hall. Cutlip, S.M., Center, A.H. and Broom, G.M. (1995) Effective Public Relations (7th edition), Upper Saddleanbsp;...
|Title||:||The Public Relations Strategic Toolkit|
|Author||:||Alison Theaker, Heather Yaxley|
|Publisher||:||Routledge - 2012|