The Power of Persuasion

The Power of Persuasion

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Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.In researching this penetrating work, Dr. Levine and a host of students went undercover to observe and expose the tactics of persuasion professionals, from hucksters selling everything from cosmetics to health, timeshares to kitchenware, as ...

Title:The Power of Persuasion
Author:Robert Levine
Publisher:John Wiley & Sons - 2003-02-21


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