The Online Advertising Playbook

The Online Advertising Playbook

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This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, ...

Title:The Online Advertising Playbook
Author:Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Publisher:John Wiley & Sons - 2007-07-20


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