The name is the game

The name is the game

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Discusses the techniques of coining names, image and marketing considerations, legal factors, and registration of new namesA concern saddled with a weak or nontransferable name, such as the sellera#39;s surname, may not be able to justify a high goodwill value. Finally, you should realize that commercial names are also traded on the stock market, just as any otheranbsp;...

Title:The name is the game
Author:Henri Charmasson
Publisher:Irwin Professional Pub - 1988-01-01


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