The Mouse Charmers

The Mouse Charmers

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The advent of Internet has been a significant gamechanger for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.Digital Pioneers of India Anuradha Goyal ... Margins inretailarenot veryhighand transaction fee charged by credit card companies is typically inthe range of2a€“4 ... Product comparison features come handy in product categories like electronics where a feature-to-feature comparison eases the decision for the customer.

Title:The Mouse Charmers
Author:Anuradha Goyal
Publisher:Random House India - 2014-04-24


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