The Michelin Men

The Michelin Men

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Presents the history of the French family-controlled tire company which began manufacturing rubber bicycle tires, expanded to the production of tires for automobiles and planes, and, in 1900, published the first Guide secrets - this at a time when Michelin was ahead in creativity and knew it had to keep that lead or fall by the wayside a€” and maintenance of a stable workforce. Undoubtedly he would have read the attacks in Alexandre Varennea#39;sanbsp;...

Title:The Michelin Men
Author:Herbert Lottman
Publisher:I.B.Tauris - 2003


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