This book is the foremost international source of guidelines for the collection and use of data on innovation activities in industry.Marketing innovations include significant changes in product design that are part of a new marketing concept. Product design changes here refer to changes in product form and appearance that do not alter the producta#39;s functional or useranbsp;...
|Title||:||The Measurement of Scientific and Technological Activities Oslo Manual Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition|
|Author||:||OECD, Statistical Office of the European Communities|
|Publisher||:||OECD Publishing - 2005-11-10|