The Marketing Strategy Desktop Guide

The Marketing Strategy Desktop Guide

4.11 - 1251 ratings - Source

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.Cummins The heavy-duty diesel engine manufacturer, Cummins, had been fighting aggressively against two formidable Japanese competitors: Komatsu and Nissan. The first word of a problem came from Cumminsa#39; customers, Navistar and anbsp;...

Title:The Marketing Strategy Desktop Guide
Author:Norton Paley
Publisher:Thorogood Publishing - 2007


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